ABOUT SAMSUNG 68

One-of-the-kind experience located right in the city center. Once visitors enter Samsung 68, they will completely be breathtaking because of the huge number of tech-items within.

CHALLENGE

Impress users with the iconic 1st Samsung Showcase in Vietnam through differentiated experience in order to increase brand awareness & purchase intention.

INSIGHT

For many people, technology devices are far more than just basic necessities. Currently, laptops, smartphones, tv… have become a mean to express the owner’s personality. That is why people has become more and more curious in high-tech items, especially the luxury ones.

IDEA

With an inspirational message: “Turn on your possible”, within the campaign we continuously generated attractive and informative always-on content productions using newest and breakthrough formats to trigger the curiosity of the users, driving them to Samsung 68.

RESULT

Samsung 68 has become a familiar destination for those who seek for new and inspirational technology experiences.